| responsibilities |
• Deliver an excellent end-user experience by improving the quality level of the local integrated online presence and ensure approach to country websites, campaigns, online sales and external online activities. • Define local online planning, by translating global corporate/sector strategy and projects roadmap into a competitive local organizational blueprint and local action plan. • Connect globally driven online marketing initiatives with local activities and market preferences. Act “Glocal”. The aim is an experience designed around the local user. • Lead a virtual team of local marketing professionals and online stakeholders in an effective Local Internet Council, who develop and execute local online campaigns and activities. • Interpret and analyze critical online KPIs (NPS, UGCR and Traffic) and take action in order to meet country/cluster targets for performance improvement. |
