position Marketing Head
level 이사급
location 서울시 강남구
compensation Negotiation
firm 외국계 자동차회사
summary
responsibilities  Achieve corporate objectives through the development and implementation of a successful marketing strategy focusing on generating more awareness, consideration, genuine leads and sales conversion for products across all brands;

 Lead and inspire the marketing function in the successful development and execution of marketing strategy, activity and media planning in line with the company behaviours and goals
 Leads the team and the suppliers to research demand’s potential and competitors, identify and engage potential customers, and increase customers’ loyalty, spread positive talks about the brands, the products and the Company
 Works closely with Sales department to improve the customers experience at dealers’ showrooms and increase the efficiency of the sales process
 Manages the budget of the overall marketing communications activities - campaigns, events, digital & social marketing, dealers’ activation, leads management, media buying, market research- always negotiating to secure the best output at the lowest cost. Execute successful activity with strong ROI focused on achieving financial targets;
 Lead the Digital function in the successful delivery of digital marketing campaigns including social activity and website development, both brand and dealer;
 Lead the team in the development and delivery of marketing and retail material for the Sales function and Dealer Network;
 Work closely with the Dealer Network in understanding customer needs, local requirements and partnering with them in the successful delivery of Dealer advertising activities;
 Be an engaged member of the leadership team and ensure a cross functional approach is delivered to support the collective goals of the organisation; and
 Adopt a coaching style which focuses on the development and successful performance of the team while building individual skills and a talent pipeline for succession planning.
requirements 대졸이상
Fluent in English
유관경력 10년이상
status new listing
posted on 2021-02-18
   

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