| position | Digital Marketing Manager |
| level | 차부장급 |
| location | 서울 |
| compensation | Negotiation |
| firm | 외국계 소비재 |
| summary | |
| responsibilities | Digital Marketing -Develop company digital strategy and roadmap of actions to impact business and relationships with consumers -Plan and execute new concepts & way of digital activation in compliance with brands’ initiatives -Provide consultations for brand digital activation including, content development, campaign planning & platform launch -Determine digital KPIs and measurement approach -Provide digital trend & insights for brand team & MC members so that they are able to keep up-to-date digital knowledge and capability -Liaise with regional and HQ to implement digital initiatives locally -Plan and organize digital workshop for the cross-function teams on the specially assigned digital topics -Develop relationships with external content provider, media and technology providers -Collaborate with IT team to build the appropriate infrastructure and tech stack to support activities eCRM -Collect and manage consumer databases to provide personalized content & information on their consumer journey -Develop & enhance loyalty program to keep consumers are engaged with the brand with relevant benefits & information |
| requirements | -Over 7 years experience of all digital, eCRM, social, mobile and data-smart marketing tools and techniques and their application -English fluency (written, verbal and presentational) -Bachelor's degree |
| status | filled |
| posted on | 2019-02-08 |