position Digital Marketing Manager
level 과차장급
location 서울
compensation Negotiation
firm 외국계 소비재
summary
responsibilities Digital Marketing -Develop company digital strategy and roadmap of actions to impact business and relationships with consumers -Plan and execute new concepts & way of digital activation in compliance with brands’ initiatives -Provide consultations for brand digital activation including, content development, campaign planning & platform launch -Determine digital KPIs and measurement approach -Provide digital trend & insights for brand team & MC members so that they are able to keep up-to-date digital knowledge and capability -Liaise with regional and HQ to implement digital initiatives locally -Plan and organize digital workshop for the cross-function teams on the specially assigned digital topics -Develop relationships with external content provider, media and technology providers -Collaborate with IT team to build the appropriate infrastructure and tech stack to support activities eCRM -Collect and manage consumer databases to provide personalized content & information on their consumer journey -Develop & enhance loyalty program to keep consumers are engaged with the brand with relevant benefits & information
requirements -Over 7 years experience of all digital, eCRM, social, mobile and data-smart marketing tools and techniques and their application -English fluency (written, verbal and presentational) -Bachelor\'s degree
status filled
posted on 2018-11-20
   

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