position Trade Marketing
level 과장급
location 서울
compensation Negotiation
firm 외국계 소비재
summary
responsibilities · Develop and execute local shopper activation plan with a deep understanding of shopper · Design and execute in-store activities to drive shopper conversion especially at Department stores · Carry out shopper research to reflect the insights to activation and provide relevant shopper insights to sales & marketing team · Analyze various sources of market data and monitor competitors(New model listing, POP installation, VMD & etc.) · Identify shopper targets, needs, purchase barrier, decision tree and insights to drive sales conversion · Conduct ROI mesaurement and deliver valuable implication for stakeholders · Communicate with HQ shopper marketing to understand global strategy and to align local executions · Discuss/Coordinate with Sales & Logistics for final delivery of BTL materials
requirements Education: · University Degrees and above Experience: · Worked in a similar position for at least 4-7 years · Consumer/Shopper Research and Insights · Trade marketing, Shopper marketing or Brand management · Preferably in FMCG, Retailer, Medical industy, Advertising agency with BTL execution at stores
status filled
posted on 2017-08-31
   

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